Notes from the build.
Essays from the team — engineering decisions, agent design, creative process, and the occasional unflattering retrospective.
From MVP to EVVP: hardening a prototype into a fundable product
What we change between the demo that wins the seed round and the build that survives the Series A diligence call.
- AMAY 28, 2026AI11 min
Multi-agent systems in production: planner, tools, critic
Most agent demos collapse the second they meet real data. A three-role topology — planner, tools, critic — survives.
Ishita Rao - VMAY 14, 2026Video6 min
Short-form video that actually converts (not just goes viral)
Reach is cheap. Conversion is design. A breakdown of the structure we use for sub-30-second ads.
Karan Shah - AAPR 30, 2026AI7 min
The real cost of AI automation, and how we model ROI
A simple spreadsheet that has killed more bad agent projects than any architecture review.
Ishita Rao - EAPR 09, 2026Engineering5 min
Performance budgets for marketing sites in 2026
The numbers we hold ourselves to on every launch, and the trade-offs we refuse to make.
Aarav Mehta - CMAR 22, 2026Case Notes8 min
Discovery without the deck: how we scope a project in one week
Why we replaced the 40-slide kickoff with three artifacts: a problem map, a risk register, and a thin-slice plan.
Priya Nair - MMAR 04, 2026Marketing7 min
The attribution lie, and what to measure instead
Last-click is a fairy tale. MMM is a calendar event. Here's the lightweight model we use for growth-stage clients.
Sana Bhatt - EFEB 18, 2026Engineering6 min
Design systems for teams of three
You don't need a 600-component library. You need eight tokens, four primitives, and a rule about when to break them.
Rhea Kapoor
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