A process designed for momentum.
Six phases. Weekly demos. One pod from kickoff to launch. Below is what each phase looks like in practice — no theatre, no extra layers.
Discover
Workshops with stakeholders, audit of existing systems, scoping doc. We leave with a problem map, a risk register, and a thin-slice plan.
Define
Architecture, roadmap, success metrics, evals. We define what 'shipped' means before anyone writes code.
Design
UX, system design, prototypes — and for video, storyboards and pre-production. Design and engineering pair from day one.
Build
Two-week sprints, weekly demos, CI/CD from day one. Marketing and creative ship in parallel, on the same cadence.
Launch
Rollout, observability, runbooks. Campaign go-live. Soft launch, then ramp.
Evolve
Retainers, optimization, agent tuning, creative refreshes. The work continues — or we hand it off cleanly to your team.
Three ways to work with us.
Defined deliverable, defined timeline, defined price. Best for MVP builds and discrete campaigns.
A pod of 3–5 working as an extension of your team. Best for EVVP hardening and ongoing product work.
Fractional CTO, architecture reviews, hiring. Best for stage-shift moments — pre-seed to seed, seed to A.